About Biwaa

Biwaa Fishing Performance is a French brand that was created in 2008 by  the Alexandre brothers, both European tournament anglers.

Biwaa lures are created from innovative concepts which have been developed in response to real world scenarios that we have encountered on the water.

Our vocation is to manufacture lures that will create opportunities that will increase your success and help you catch more fish. When fishing gets tough and you need a line of products that will get fish to the boat, grab one of the many products we sell and discover the possibilities of what you can acheive.  Our passion for our brand and our drive to innovate and create, is fuel that drives us . Every product we create and offer to our customer is a reflection of our passion, and we hope that you enjoy using our products.

Biwaa Fishing Performance

“French Design for Tournament Anglers”