About Biwaa Fishing Performance

Our Passion for Fishing

Since its creation in France in 2008, Biwaa Fishing Performance has grown through Europe and Asia creating innovative designs that target a wide variety of species. Our passion for fishing and our background in manufacturing has created an environment in which we are constantly evolving. Our team is comprised of Anglers from a wide variety of backgrounds, providing insight and feedback that enables us to continue refining existing designs, while making sure we adapt to the needs of anglers, and the scenarios in which they employ our products.

The Divinator hybrid lure put Biwaa Fishing Performance on the map more than 6 years ago with its patent pending design. We have since grown our catalog to include over 800 products.  Our catalog of products range from multi-segmented hard baits, Soft plastic swimbaits and Hybrid lures, to terminal tackle, and even fishing rods. At Biwaa, we hold ourselves to a very high standard, and ensure that our products are manufactured with high quality components and that the “fit and finish” of our lures is among the best in the industry.Biwaa Fishing Performance

The Divinator hybrid lure put Biwaa Fishing Performance on the map more than 6 years ago with its patent pending design. We have since grown our catalog to include over 800 products.

High Quality Production

Inside the Biwaa Royal Factory, products are conceptualized, designed, prototyped, and tested extensively before being introduced to the market. Having our own factory gives us the freedom to work closely with our products from concept to delivery. Our team of designers, engineers, artists, and technicians, all play a big part in creating new products. The collaboration of these departments ensures that every aspect of our products is well thought out and executed. The end result is that we deliver highly functional products that are built with strength and integrity, alongside incredibly lifelike finishes.

We hope you enjoy our products, and are always working to bring “you”, the angler what you need. Please visit our social media pages and share any stories, pictures, or experiences that you have had with our products. We thrive on feedback, and will continue working to bring you products that let you do what we all love, Fishing!

Be Responsible, we all have a role in practicing sustainable fishing. “Catch and Release” and keep only what you need. Help preserve the species we love and our fragile environment so that future generations can enjoy this great lifestyle that we all hold so dear.